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Free Online Workshop: Being Successful on Social Media as an Academic - Make your Voice Heard by a Broad Audience
Ricardo A. Fagoaga
Being Successful on Social Media as an Academic - Make your Voice Heard by a Broad Audience
Free Online Workshop - World Anthropological Union (WAU)
February 4, 11, and 18, 2023
4pm (Central European Time)
Dr. Kirsten D. Dzwiza
Independent scholar affiliated to the Egyptological Department at the University of Heidelberg, Germany
Registration required by January 31, 2023: https://bit.ly/WAUworkshop2023registration
Do you want to become active in open science, science communication, and public outreach? Share your research with a broad audience? And wonder where to start and how to do it?
In this workshop you will learn about the best social media platforms for sharing your individual content, to develop a strategy for your successful public outreach, and start growing and maintaining your community.
To do so the workshop is structured into three sessions, each consisting of a theoretical part and a practical part. The first two sessions also include homework.
Part 1: Social Media Platforms - Overview and Getting Started (~50 min.)
The theoretical part will introduce characteristics, benefits and downsides in terms of functionalities and communities of the most popular as well as recently upcoming social media platforms: Twitter, Mastodon, Instagram, TikTok, Facebook, and YouTube.
Part 2: Defining Goals, Content, and Target Audiences (~90 min.)
The second part starts with an overview of different kinds of goals in open science and public outreach on social media, of the different kinds of content that can be shared (e.g. primary and secondary sources, fundamental resources, explanatory content, 3rd party content ...), and of potential target audiences.
During the practical part the participants will define their individual goals, outline their primary target groups and the kinds of content they would like to share.
The session will end with a discussion and potential fine tuning of the outcomes.
Part 3: Applying Strategy
The session will start with a concise introduction to the components of social media strategies and their potential individual combinations.
In the practical section the participants will choose from these components and develop their own strategy, based on their goals and implementing their experiences from homework.
The session will again end with questions, discussion, and potential fine tuning of the outcomes.
Part 4: Fine Tuning & Interacting With Your Community
The session will start with an exchange of experiences based on the previous homework. Questions will be addressed and ways to adapt and improve strategies outlined.
The theoretical part introduces strategies for how to deal with different kinds of followers and commentators and how to grow and maintain your community in the way you want it to.
The final part of the workshop is dedicated to questions and discussion.
Participants have the chance to exchange with me in-between the three workshop sessions.
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I am seriously intersted in this workshop.
I filled in the registration form and it won’t accept it. The top line with my Google account repeatedly says to ‘edit’ but there is nothing to edit. When I tried to throw away the first registration and try again, that is also not permitted.
So I am apparently in your list of potential students but haven’t been able to complete registration or be sure I am actually signed up.
Can you help? Thanks!
Claire M Cassidy, PhD, Dipl Ac, LAc, NCCAOM
Associate Editor, J of Integrative & Complementary Medicine
Ph: + 301-370-9991
Bethesda MD, USA
“Life is lived forwards and understood backwards.” Kierkegaarde
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