Another thing that I sometimes do when the design is too long for the hoop is to rotate it until it does fit. If you don’t have digitizing or editing software, then you’ll have to ask someone who does to do it for you.
The project looks like it has the quilting as part of each block, does it? If so then you won’t be able to rotate it because the perimeter will exceed the hoop limit just like it’s already doing. In that case, in the software delete the quilting, do the quilting on your sewing machine.