John's comments were completely convincing -- perhaps one of the most interesting ways to make this clear is to think about Professional Athletes who are (in many cases) millionaires themselves.
Consider NBA or Major League Baseball super stars --- the television contracts mean that the REVENUE FLOW dwarfs the incomes of those "millionaire" players. When Major League Baseball was on strike, President Bill Clinton issued a "plague on both your houses" statement that obscured how much surplus value the MLB players produced for the owners --- calling the strike a "fight between two groups of millionaires" --
First of all, there are (younger, not star) MLB players who are not (yet) millionaires -- but more importantly, the owners are BILLIONAIRES not Millionaires ---
A lot of Major League Baseball teams "report" losses --- Andrew Zimbalist in BASEBALL and BILLIONS has shown that this is the result of FANCY accounting tricks --- in Maxist terms, MLB players produce astronomical amounts of surplus value for the owners.
