Re: Ed Benguiat, 1927-2020
toggle quoted messageShow quoted text
Appreciate it. Very nice.
On 10/24/2020 3:15 PM, Dan Margulis via
On Tue, Oct 20, 2020 at 06:32 AM, Dan Margulis wrote:
Ed was not precisely in our field, but his wide-ranging
career offers lessons to retouchers, too. I had been preparing
a proper obit for this group including graphics, but have
discovered that igroups support for images within messages is
too limited. So I will put together a PDF and link to it here.
I have now finished a project that took longer than I thought
it would. Because it contains a lot of graphics, I can't post is
as a group message. I've put my PDF in the files section but
here is a direct link to my Ed
Benguiat was the most prolific type designer of the second half
of the last century, with over 500 faces, mostly display, to his
credit. Most of them are seldom seen today because his great
skill was to be able to design to any specification. In the
1970s and 1980s the specification was an exuberant exaggeration
of the identifying features of historical faces, coupled with an
extremely large x-height. That fashion was all the rage back
then; I swear I sometimes thought that at least half of all
print advertising was set in either Ed's ITC Souvenir or in ITC
Avant Garde, which wasn't his. But today we prefer a more
understated, classic look.
I set the text of this obituary in several of his faces but a
more lasting impact will be his logo designs, which showed not
just a great grasp of letterforms but of color. He was not quite
as eminent in that field as the late Paul Rand, but the PDF
features a five-part graphic showing a project at which Rand
failed and Ed came in to pick up the pieces: the redesign of the
logo of the Ford Motor Co. It was a great piece of design work.
I hope Ed's work can be an example to us all.
Join firstname.lastname@example.org to automatically receive all group messages.