Re: Red, Purple and Pink: The Colors of Diffusion on Pinterest
The article has a useful review, with references, to previous research on the impact of specific colors. Its own research methods are well documented but fall victim to the well-known scientific epidemic of Failure to See the Forest for the Trees Syndrome. And speaking of epidemics just yesterday we had news that investigation of one FSFTS theory has had to cease on ethical grounds because it appeared to be killing more people than it helped. And the thinking is much like that of the researchers above. To wit:
PROVEN FINDING: That persons with the autoimmune disorder lupus tend not to get Covid-19 and if they do get it they tend to do better than others.
FSFTS CONCLUSION: It must be some medication that the lupus patients are taking, and since many of them take hydroxychloroquine, that’s probably it.
12-YEAR-OLD’s CONCLUSION: When invaded by a previously unknown virus, a hyperactive immune system is likely helpful.
Note the similarity with this article’s theories.
PROVEN FINDING: That based on pixel analysis, the presence of reds and pinks is associated with a higher rate of sharing in social media.
FSFTS CONCLUSION: It must be some subconscious appeal of these particular colors.
12-YEAR-OLD’s CONCLUSION: Pictures of people are much more commonly shared than any other image category.