Date   

The State of Radio

Ralph Graves
 

Folks:

I've kind of sat on the sidelines, here, but I'd like to throw some things
out for your consideration. I'm speaking as someone who has worked in or around
radio pretty continuously since Radio Orange days, both as a record rep trying
to get stuff played, an announcer, and also with our current company, someone
who has been working with public radio stations for the past seven years.
I've had lengthy discussions with several of my colleagues who spend a lot of
time (and research) figuring out how people listen to the radio and why.

Of course everything I'm saying here is strictly IMHO, but I want folks to
know that I'm not entirely talking through my hat.

Radio has gotten to where it is through two market forces - opportunity and
necessity. Clear Channel has tumbled on a proven formula for success - a way to
generate the most ad dollars with the minimal outlay of capital. Obviously,
the more centralized the functions, the fewer the staff, and the larger the
profit margins.

Smaller independent stations have been sort of forced into the same position
through necessity. I know that Digby bought the station for more than local ad
revenue could generate. Even if he hadn't dismantled things and alienated
long time sponsors, eventually he would have had to cut costs to stay on the air
- there was always more money going out than coming in. Hurlebus had an even
worse situation, but he never expected to keep the station for long, anyway.

I have no idea what financial obligations the current owners are struggling
with, but I am sure that money is tight.

However - its already happened in public radio, and its coming to commercial
soon. Clear Channel and wall to wall syndication have turned radio stations
into anonymous interchangeable jukeboxes - with an ever increasing chunk of time
spent on ads. Satellite radio is here, and is beginning to make inroads. Is
it worth it to me to pay every month for radio? As broadcast radio narrows its
playlists and expands its breaks, maybe so.

The only way to answer the faceless national broadcasters (regular and
satellite) is to become more local. The kind of music really doesn't matter that
much. Despite our discussions, I think Radio Orange's music offended the least
amount of listeners without really satisfying any of them. That was okay. What
kept people tuned in were the local personalities and the award-winning news
department. If there was a wreck on Main Street, you tuned into the noon news to
find out about it.

The current WJMA, with its expanded coverage has a rare opportunity to not
only succeed but thrive in this environment.

If I ran the zoo (said young Gerald McGrew), I would do the following:
1) Initiate a strategic alliance with Media General. Radio runs ads for local
papers - papers run ads for radio (more on this later).
2) Bring back the stringers. Every day there's a different stringer reporting
in with a week's summary of his/her area's news. The Green County Report, the
Madison County Report, etc.
3) Bring in stringers to report on area sports. Again, using a rotation, the
Madison County Sports Report, the Louisa County Sports Report, etc.

Expand the noon news to at least a half hour, and at least a half hour at
five.

How to pay for it all?

1) The stringers are part-timers working jointly for WJMA and Media General.
They cover their county's events for both news sources, filling stories for
their papers, and doing a weekly summary for WJMA. This is the same setup for
sports.

2) Each local report is an opportunity for some serious local advertising.
Each report is cross-promoted in radio and print, and local businesses have an
opportunity to sponsor as well.
"This is Joe Dotes with the Madison County Report. The Madison County Report
is a co-production of WJMA and the Madison County Eagle, and is brought to you
by Yoder's Market and the Plow and Hearth Retail Stores."

In the paper, the byline would read - "as reported by Joe Dotes. Joe Dotes
also produces the Madison County Report, heard every Monday at 5:20 pm on WJMA,
96.7 FM.

I would also bring back the Sports broadcasting club. Yeah, a bunch of little
advertisers in rotation, but it was always steady money, and it got a LOT of
local businesses supporting the station. I would do the same concept for news
as well.

Why would I listen to WJMA instead of the CD in my car? Because the "Orange
County Report" weekly gives me news I won't read in the Daily Progress, see on
Channel 29, hear on any C'ville Clear Channel station, and sure as hell won't
get on any satellite.

As Ross pointed out in a recent conversation, why do local restaurants
thrive, even when there's chain restaurants in town? Because they offer something
you can't get at a one-size-fits all chain. I believe the winning strategy for
the new WJMA is to serve its audience with the best local information it
possibly can, making it indispensable to its listeners (and therefore good
investment for advertising dollars).

All IMHO. I'm not trying to raise bloodpressures here - just giving us
something to think about. If you want a change, it's always most productive to also
offer a solution.

Ralph Graves
WJMA 1983-1990
www.digitalchips.com/ www.dcdrecords.com


Re: John's blood pressure

JWhitten@...
 

Stated as would a true, er, Republican?!?

I'm confused.

-----Original Message-----
From: rmj142@... Sent: Monday, July 14, 2003 12:21 AM
To: WJMA@...; WJMA@...
Subject: [WJMA] John's blood pressure

John,
They make little pills to help you get over the bad spots.

I'm sorry if you were personally offended by my comments. They were not directed at you or your company. I am sure that you and your company are doing what you/it feels is in ITS best interest. As a matter of fact I am throughly convinced of that.

The problem is one that you raise apparently without realizing it. Now days radio stations cost amounts of money that are outside the pocketbooks of the average person, or even the modestly wealthy person. This is not good. There are a finite number of spots on the dial. A person with modest means can start a business selling tires, or sandwiches, or pigs. Non-rich people can start newspapers, or dabble in real estate. Shucks people of modest means can even run for political office. But radio and television licenses are enormously expensive to obtain.

Why? For one reason, XYZ Corp. can now buy up hundreds of stations, driving up the cost of all other stations. This is good business, it is not good listening. Stations are no longer required to be accountable to their local audience, and thus most of them arn't. You can sneer at the "glory days" if it makes you feel better, but back then WJMA was a thumping big portion of the heart beat of life in Orange. Now it is a country music juke box on auto pilot. Phil Goodwin's news reports are virtually the only remaining element that separates WJMA from WBOR in West Podunk Iowa.

Recently our power went off about 8 or so one evening, for no apparent reason. My wife scrounged around and found a battery operated radio so she could tune in to the "local station" to see if there was any news about the outage. I told her that there likely was no human being at the station at that time of night.

Orange, Culpeper, and Louisa, ALL THREE, currently have an FM station. When you complete your deal "to continue to serve the public interest" there will only be two FM stations serving the three counties. I presume that 105 Country will continue to broadcast from Louisa and C103 will continue to broadcast from Culpeper (whatever formats they might have) which leaves Orange without a local FM signal that reaches the entire county.

This does not serve Orange County but rather skewers it on the implacable prong of profit.

Business is in business to make money, not to "serve the public interest". Current rules have been relaxed to the point where you no longer need to even pretend you are "serving the public interest". But the public still has an interest and lacking any other options, we certainly have the right to complain and express our opinions. Especially on a message board expressly devoted to times and people past but not forgotten.

Mark "Glory Days" Johnson
81-84

Candidate For Lord High Potentate,
Buck Early Treasurer




--- In WJMA@..., "jschick2003" <jschick@w...> wrote:
Ross,
I did not see the story. The reporter interviewed me and Barbara > Bannar from the Chamber. > > I guess I'm going to have to quit reading these postings if I intend > to keep my blood pressure down. I don't see how it follows that our > moves are somehow bad for Orange, Louisa, and Culpeper, or that > they're 'pathetic'.....but I guess unless we continue to do things > the way they were always done in the 'glory days' we'll continue to > receive criticism for our decisions and actions. I thought the > point here was for our company to continue to serve the public > interest while trying to make a profit for our shareholders. If > folks don't like the way we're doing it, perhaps they should pony up > three or four million bucks and try it their way.
Have a great weekend.
jts



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Re: Channel 29 story

JWhitten@...
 

I think that it's important to remember that this deal is taking place in a universe where radio has deteriorated over the past decade or so, in a climate where the FCC seems bent on accelerating this process.

As a DJ playing cutting-edge music in the early eighties on college radio, I listen only to classical radio now: everything else disappoints.

Let's see if radio gets better in the tri-county area or not: it's up to you Mr. Schick.

-----Original Message-----
From: jschick@... Sent: Saturday, July 12, 2003 3:32 AM
To: WJMA@...; WJMA@...
Subject: [WJMA] Re: Channel 29 story

Ross,

I did not see the story. The reporter interviewed me and Barbara Bannar from the Chamber. I guess I'm going to have to quit reading these postings if I intend to keep my blood pressure down. I don't see how it follows that our moves are somehow bad for Orange, Louisa, and Culpeper, or that they're 'pathetic'.....but I guess unless we continue to do things the way they were always done in the 'glory days' we'll continue to receive criticism for our decisions and actions. I thought the point here was for our company to continue to serve the public interest while trying to make a profit for our shareholders. If folks don't like the way we're doing it, perhaps they should pony up three or four million bucks and try it their way.

Have a great weekend.

jts


--- In WJMA@..., Dominion Market Research staff <xhunter@n...> wrote:
Did anyone see a story this week about WJMA FM on channel 29 from > Charlottesville? They picked up the frequency move story somewhere > and called me(!) for a comment on the old WJMA. I was out of town and > not able to get back to them in time. I never reached the reporter so > I don't know how she got my name. Maybe Joe or John at WJMA suggested > she call.
If anyone has a tape of the story, I would be good for the archive.
Ross
71-86
ps
I agree with Mark Johnson's comments:
It sounds like Culpeper, Orange, and Louisa will all lose (although
maybe not Louisa considering...) so Richmond can have another radio
station. What would this be, their 30th, 50th, 60th?
If I am ever elected Lord High Potentate of the Universe, I will
reinstitute regulation of the radio and television industries.
However, I think there is the _potential_ for the Culpeper and Louisa > frequencies to provide a better product than any of the three (WJMA, > WCUL, WLSA) are capable of individually given today's broadcast > realities. It all depends on the commitment and resources they will > dedicate. Geez, I'm beginning to sound like FCC Commissioner Powell.
Unfortunately, at least as far as I can hear, the national promise of > better radio, more innovation, greater variety of formats and voices > is a myth.
I vote for Mark as Lord High Potentate. Where's Kiernan? I bet he can > whip us some persuasive campaign commercials.
Ross
-- > Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


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Re: Speaking of innovative programming...

JWhitten@...
 

I was around in the 1980s, and I never heard a mullet called a mullet until well after the Year 2000.

-----Original Message-----
From: clh@... Sent: Saturday, July 12, 2003 3:20 PM
To: WJMA@...; WJMA@...
Subject: [WJMA] Speaking of innovative programming...

I'm sure that many of you remember Reid Harrison, a WJMA alum. Some of
you probably know that, today, Reid flexes his formidable funny-bone as
a sitcom writer in the land of Lala.

His natural modesty prohibits him from mentioning his latest vehicle in
this forum, and I hope that I am not taking a liberty by doing so in
his stead. For the past several months, Reid has hovered amongst his
alembics and snappy retorts helping to create a clever comical
concoction, a dozen vials of which will be dispensed this fall on a
major TV network near you. The show, "The Mullets", feature two
dim-witted but lovable brothers, partners in the roofing profession,
whose hair-dos and heritage are suggested by the show's title. Their
doting, décolletaged mother is played by Loni Anderson, of WKRP fame.
They live in the rustic shack in which they grew up, in North
Hollywood, and Mother (who married a millionaire) lives close by in her
trim but stately mansion.

If you're thinking "Beverly Hillbillies 2003", you're cookin' with gas,
sweetheart! Now there's but a wee problem. A little fly-by-night, yet
influential, website called www.upn.com is running a poll that asks
breathlessly "Which new Tuesday night show are you most excited about?"
The candidates are "All Of Us", "Rock Me Baby", and "The Mullets". My
friends, the Mullets are running a distant third as we speak. There
are rumors afoot that certain interested parties have rallied a sizable
contingent to vote early and often for "All Of Us". I deprecate the
practice of stuffing the ballot box as seedy and beneath contempt, and
I encourage all of you to visit the website and vote your conscience.
I think you get my grift. Drift; I meant to say 'drift'.

http://www.upn.com



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Re: John's blood pressure

Leri <msleri@...>
 

Here, Here!

Leri
PR fer Johnson fer Lord High Potentate

----- Original Message -----
From: "rmj142" <rmj142@...>
To: <WJMA@...>
Sent: Sunday, July 13, 2003 9:19 PM
Subject: [WJMA] John's blood pressure


John,
They make little pills to help you get over the bad spots.

I'm sorry if you were personally offended by my comments. They were
not directed at you or your company. I am sure that you and your
company are doing what you/it feels is in ITS best interest. As a
matter of fact I am throughly convinced of that.

The problem is one that you raise apparently without realizing it.
Now days radio stations cost amounts of money that are outside the
pocketbooks of the average person, or even the modestly wealthy
person. This is not good.

There are a finite number of spots on the dial. A person with
modest means can start a business selling tires, or sandwiches, or
pigs. Non-rich people can start newspapers, or dabble in real
estate. Shucks people of modest means can even run for political
office. But radio and television licenses are enormously expensive
to obtain.

Why? For one reason, XYZ Corp. can now buy up hundreds of stations,
driving up the cost of all other stations. This is good business, it
is not good listening. Stations are no longer required to be
accountable to their local audience, and thus most of them arn't.

You can sneer at the "glory days" if it makes you feel better, but
back then WJMA was a thumping big portion of the heart beat of life
in Orange. Now it is a country music juke box on auto pilot. Phil
Goodwin's news reports are virtually the only remaining element that
separates WJMA from WBOR in West Podunk Iowa.

Recently our power went off about 8 or so one evening, for no
apparent reason. My wife scrounged around and found a battery
operated radio so she could tune in to the "local station" to see if
there was any news about the outage. I told her that there likely
was no human being at the station at that time of night.

Orange, Culpeper, and Louisa, ALL THREE, currently have an FM
station. When you complete your deal "to continue to serve the
public interest" there will only be two FM stations serving the
three counties. I presume that 105 Country will continue to
broadcast from Louisa and C103 will continue to broadcast from
Culpeper (whatever formats they might have) which leaves Orange
without a local FM signal that reaches the entire county.

This does not serve Orange County but rather skewers it on the
implacable prong of profit.

Business is in business to make money, not to "serve the public
interest". Current rules have been relaxed to the point where you no
longer need to even pretend you are "serving the public interest".
But the public still has an interest and lacking any other options,
we certainly have the right to complain and express our opinions.

Especially on a message board expressly devoted to times and people
past but not forgotten.

Mark "Glory Days" Johnson
81-84

Candidate For Lord High Potentate,
Buck Early Treasurer




--- In WJMA@..., "jschick2003" <jschick@w...> wrote:
Ross,

I did not see the story. The reporter interviewed me and Barbara
Bannar from the Chamber.

I guess I'm going to have to quit reading these postings if I
intend
to keep my blood pressure down. I don't see how it follows that
our
moves are somehow bad for Orange, Louisa, and Culpeper, or that
they're 'pathetic'.....but I guess unless we continue to do things
the way they were always done in the 'glory days' we'll continue
to
receive criticism for our decisions and actions. I thought the
point here was for our company to continue to serve the public
interest while trying to make a profit for our shareholders. If
folks don't like the way we're doing it, perhaps they should pony
up
three or four million bucks and try it their way.

Have a great weekend.

jts



........................................................................
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WJMA other files are here: http://groups.yahoo.com/group/WJMA/files/
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Re: this just in...part deux

Mark Johnson
 

--- In WJMA@..., Dominion Market Research staff
<xhunter@n...> wrote:
It was only after the
Communications Act of 1966 which allowed a company to own an almost
unlimited number of stations that Clear Channel began a series of
mergers that made it one of the biggest owners in the world, much
less
the United States.
I think Lou meant 1996, didn't he?

MJ


Re: this just in...part deux

Mark Johnson
 

Ross, I agree with everything you and Lou Dean say here.

If I were CEO of Clear Channal I am sure I'd buy up every station I
could and run them as profitably as I could.

This is the reason that I am in favor of some government regulation
of Radio/TV.

I don't think we need to go back to 1955, but I do think there should
be strict limits on number of stations owned (such as 20 nationwide
and 1 per market area) AND there should be specific requirments for
community service.

Mark Johnson
81-84


--- In WJMA@..., Dominion Market Research staff
As for John's blood pressure...I was thinking some more about this
over the weekend...and before I read your latest.

The broadcast landscape has changed a great deal since we ran the
show. There's much more competition for the advertising dollar. If
that means less coming in, expenses have to be trimmed. The danger,
as I see it, is cutting back to the point where your product is no
different than anything else you can get on the dial. And I don't
mean a difference in jingles or positioning statements. When that
happens you can't compete. I think you have to offer the local
listener something not available elsewhere. They may not listen to
you exclusively, but they'll come back every day.

That "localization" is what many of us "old timers" see slipping
away. The trick, I think, is to find ways to retain the local
elements while taking advantage of technology to control costs.

In an exchange of email with Lou Dean, veteran of 43 years with
WRVA,
he made some observations which are germane to this discussion.

Clear Channel has owned WRVA since the early 90s. It was only
after the
Communications Act of 1966 which allowed a company to own an almost
unlimited number of stations that Clear Channel began a series of
mergers that made it one of the biggest owners in the world, much
less
the United States. Coupled with a revolution in computer
technology that
allowed not only the business but the audio to be run on computers
and
the stage was set to minimize expenses by reducing staff. And not
just
at WRVA but all over the country.

I had a great 43-year run at WRVA, doing it all: all-night DJ for
20
years, talk show host for 4 years, Program Director for 4 years,
Manager
of Community Services and then host of a nightly news interview
hour for
10 years. The only disappointment is that I had planned to die at
the
microphone. Never retire. But I was already past retirement age
when
they let me go. Lots of benefits kicked in.

... if we were still in charge and had the economic pressures
of today, we might make the same decisions. My regret is that
radio is
no longer local. Maybe some day some entrepreneur will have a
bright
idea: a home-town radio station that has real people speaking
directly
one-to-one to each listener. Might make a fortune.


Re: this just in...part deux

Dominion Market Research staff <xhunter@...>
 


I hate it that I am so cynical but this line cracked me up:

"The FCC last week gave its consent on a proposal to move country
station WJMA-FM's license there, giving the community of about
12,000 its first station airing local news coverage."

Thank heavens Midlothian will now have it very own local news.

Mark Johnson
81-84
Mark,

I don't think it's cynical. Look how much the station licensed to Ruckersville does for Greene County.

I think it was the VARTV.COM site that suggested 98.9 in Midlothian would try to compete in the Fredericksbur market. I bet they'd rather compete for a sliver of the Richmond market. I dare say the only mention of Midlothian will the the legal ID...and that'll probably be "...Midlothian/Richmond."

As for John's blood pressure...I was thinking some more about this over the weekend...and before I read your latest.

The broadcast landscape has changed a great deal since we ran the show. There's much more competition for the advertising dollar. If that means less coming in, expenses have to be trimmed. The danger, as I see it, is cutting back to the point where your product is no different than anything else you can get on the dial. And I don't mean a difference in jingles or positioning statements. When that happens you can't compete. I think you have to offer the local listener something not available elsewhere. They may not listen to you exclusively, but they'll come back every day.

That "localization" is what many of us "old timers" see slipping away. The trick, I think, is to find ways to retain the local elements while taking advantage of technology to control costs.

In an exchange of email with Lou Dean, veteran of 43 years with WRVA, he made some observations which are germane to this discussion.

Clear Channel has owned WRVA since the early 90s. It was only after the
Communications Act of 1966 which allowed a company to own an almost
unlimited number of stations that Clear Channel began a series of
mergers that made it one of the biggest owners in the world, much less
the United States. Coupled with a revolution in computer technology that
allowed not only the business but the audio to be run on computers and
the stage was set to minimize expenses by reducing staff. And not just
at WRVA but all over the country.

I had a great 43-year run at WRVA, doing it all: all-night DJ for 20
years, talk show host for 4 years, Program Director for 4 years, Manager
of Community Services and then host of a nightly news interview hour for
10 years. The only disappointment is that I had planned to die at the
microphone. Never retire. But I was already past retirement age when
they let me go. Lots of benefits kicked in.

... if we were still in charge and had the economic pressures
of today, we might make the same decisions. My regret is that radio is
no longer local. Maybe some day some entrepreneur will have a bright
idea: a home-town radio station that has real people speaking directly
one-to-one to each listener. Might make a fortune.
Ross
71-85

--
Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


Re: Speaking of innovative programming...

Dominion Market Research staff <xhunter@...>
 

Chap,

Thanks for the update on Reid. I've placed my
vote for "The Mullets". I hope it's not on
opposite "24". I noticed that Reid was not listed
as one of the writers.

As they used to say in Chicago..."Vote early, and
vote often." I'll vote again from another
computer here at work. Oh, that would be abusing
the system. I'll get someone else to vote from
another computer.

Ross
.....................................

I'm sure that many of you remember Reid Harrison, a WJMA alum. Some of
you probably know that, today, Reid flexes his formidable funny-bone as
a sitcom writer in the land of Lala.

His natural modesty prohibits him from mentioning his latest vehicle in
this forum, and I hope that I am not taking a liberty by doing so in
his stead. For the past several months, Reid has hovered amongst his
alembics and snappy retorts helping to create a clever comical
concoction, a dozen vials of which will be dispensed this fall on a
major TV network near you. The show, "The Mullets", feature two
dim-witted but lovable brothers, partners in the roofing profession,
whose hair-dos and heritage are suggested by the show's title. Their
doting, décolletaged mother is played by Loni Anderson, of WKRP fame.
They live in the rustic shack in which they grew up, in North
Hollywood, and Mother (who married a millionaire) lives close by in her
trim but stately mansion.

If you're thinking "Beverly Hillbillies 2003", you're cookin' with gas,
sweetheart! Now there's but a wee problem. A little fly-by-night, yet
influential, website called www.upn.com is running a poll that asks
breathlessly "Which new Tuesday night show are you most excited about?"
The candidates are "All Of Us", "Rock Me Baby", and "The Mullets". My
friends, the Mullets are running a distant third as we speak. There
are rumors afoot that certain interested parties have rallied a sizable
contingent to vote early and often for "All Of Us". I deprecate the
practice of stuffing the ballot box as seedy and beneath contempt, and
I encourage all of you to visit the website and vote your conscience.
I think you get my grift. Drift; I meant to say 'drift'.

http://www.upn.com



........................................................................
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--
Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


John's blood pressure

Mark Johnson
 

John,
They make little pills to help you get over the bad spots.

I'm sorry if you were personally offended by my comments. They were
not directed at you or your company. I am sure that you and your
company are doing what you/it feels is in ITS best interest. As a
matter of fact I am throughly convinced of that.

The problem is one that you raise apparently without realizing it.
Now days radio stations cost amounts of money that are outside the
pocketbooks of the average person, or even the modestly wealthy
person. This is not good.

There are a finite number of spots on the dial. A person with
modest means can start a business selling tires, or sandwiches, or
pigs. Non-rich people can start newspapers, or dabble in real
estate. Shucks people of modest means can even run for political
office. But radio and television licenses are enormously expensive
to obtain.

Why? For one reason, XYZ Corp. can now buy up hundreds of stations,
driving up the cost of all other stations. This is good business, it
is not good listening. Stations are no longer required to be
accountable to their local audience, and thus most of them arn't.

You can sneer at the "glory days" if it makes you feel better, but
back then WJMA was a thumping big portion of the heart beat of life
in Orange. Now it is a country music juke box on auto pilot. Phil
Goodwin's news reports are virtually the only remaining element that
separates WJMA from WBOR in West Podunk Iowa.

Recently our power went off about 8 or so one evening, for no
apparent reason. My wife scrounged around and found a battery
operated radio so she could tune in to the "local station" to see if
there was any news about the outage. I told her that there likely
was no human being at the station at that time of night.

Orange, Culpeper, and Louisa, ALL THREE, currently have an FM
station. When you complete your deal "to continue to serve the
public interest" there will only be two FM stations serving the
three counties. I presume that 105 Country will continue to
broadcast from Louisa and C103 will continue to broadcast from
Culpeper (whatever formats they might have) which leaves Orange
without a local FM signal that reaches the entire county.

This does not serve Orange County but rather skewers it on the
implacable prong of profit.

Business is in business to make money, not to "serve the public
interest". Current rules have been relaxed to the point where you no
longer need to even pretend you are "serving the public interest".
But the public still has an interest and lacking any other options,
we certainly have the right to complain and express our opinions.

Especially on a message board expressly devoted to times and people
past but not forgotten.

Mark "Glory Days" Johnson
81-84

Candidate For Lord High Potentate,
Buck Early Treasurer




--- In WJMA@..., "jschick2003" <jschick@w...> wrote:
Ross,

I did not see the story. The reporter interviewed me and Barbara
Bannar from the Chamber.

I guess I'm going to have to quit reading these postings if I
intend
to keep my blood pressure down. I don't see how it follows that
our
moves are somehow bad for Orange, Louisa, and Culpeper, or that
they're 'pathetic'.....but I guess unless we continue to do things
the way they were always done in the 'glory days' we'll continue
to
receive criticism for our decisions and actions. I thought the
point here was for our company to continue to serve the public
interest while trying to make a profit for our shareholders. If
folks don't like the way we're doing it, perhaps they should pony
up
three or four million bucks and try it their way.

Have a great weekend.

jts


Re: this just in...part deux

Mark Johnson
 

--- In WJMA@..., Dominion Market Research staff
<xhunter@n...> wrote:
More from the VARTV.COM site:

I hate it that I am so cynical but this line cracked me up:

"The FCC last week gave its consent on a proposal to move country
station WJMA-FM's license there, giving the community of about
12,000 its first station airing local news coverage."

Thank heavens Midlothian will now have it very own local news.

Mark Johnson
81-84


Speaking of innovative programming...

Chap Harrison
 

I'm sure that many of you remember Reid Harrison, a WJMA alum. Some of
you probably know that, today, Reid flexes his formidable funny-bone as
a sitcom writer in the land of Lala.

His natural modesty prohibits him from mentioning his latest vehicle in
this forum, and I hope that I am not taking a liberty by doing so in
his stead. For the past several months, Reid has hovered amongst his
alembics and snappy retorts helping to create a clever comical
concoction, a dozen vials of which will be dispensed this fall on a
major TV network near you. The show, "The Mullets", feature two
dim-witted but lovable brothers, partners in the roofing profession,
whose hair-dos and heritage are suggested by the show's title. Their
doting, décolletaged mother is played by Loni Anderson, of WKRP fame.
They live in the rustic shack in which they grew up, in North
Hollywood, and Mother (who married a millionaire) lives close by in her
trim but stately mansion.

If you're thinking "Beverly Hillbillies 2003", you're cookin' with gas,
sweetheart! Now there's but a wee problem. A little fly-by-night, yet
influential, website called www.upn.com is running a poll that asks
breathlessly "Which new Tuesday night show are you most excited about?"
The candidates are "All Of Us", "Rock Me Baby", and "The Mullets". My
friends, the Mullets are running a distant third as we speak. There
are rumors afoot that certain interested parties have rallied a sizable
contingent to vote early and often for "All Of Us". I deprecate the
practice of stuffing the ballot box as seedy and beneath contempt, and
I encourage all of you to visit the website and vote your conscience.
I think you get my grift. Drift; I meant to say 'drift'.

http://www.upn.com


Re: Channel 29 story

Dominion Market Research staff <xhunter@...>
 

.....but I guess unless we continue to do things
the way they were always done in the 'glory days' we'll continue to
receive criticism for our decisions and actions.
Anyone seen the movie "A Mighty Wind"? I saw it this week and got an uncomfortable feeling when the old folk singers were talking about how great it was in the good old days without realizing how over the hill the are.

As someone once said "I resemble that remark."

Ross
--
Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


Re: Channel 29 story

jschick2003 <jschick@...>
 

Ross,

I did not see the story. The reporter interviewed me and Barbara
Bannar from the Chamber.

I guess I'm going to have to quit reading these postings if I intend
to keep my blood pressure down. I don't see how it follows that our
moves are somehow bad for Orange, Louisa, and Culpeper, or that
they're 'pathetic'.....but I guess unless we continue to do things
the way they were always done in the 'glory days' we'll continue to
receive criticism for our decisions and actions. I thought the
point here was for our company to continue to serve the public
interest while trying to make a profit for our shareholders. If
folks don't like the way we're doing it, perhaps they should pony up
three or four million bucks and try it their way.

Have a great weekend.

jts


--- In WJMA@..., Dominion Market Research staff
<xhunter@n...> wrote:
Did anyone see a story this week about WJMA FM on channel 29 from
Charlottesville? They picked up the frequency move story somewhere
and called me(!) for a comment on the old WJMA. I was out of town
and
not able to get back to them in time. I never reached the reporter
so
I don't know how she got my name. Maybe Joe or John at WJMA
suggested
she call.

If anyone has a tape of the story, I would be good for the archive.

Ross
71-86
ps

I agree with Mark Johnson's comments:

It sounds like Culpeper, Orange, and Louisa will all lose
(although
maybe not Louisa considering...) so Richmond can have another
radio
station. What would this be, their 30th, 50th, 60th?
If I am ever elected Lord High Potentate of the Universe, I will
reinstitute regulation of the radio and television industries.
However, I think there is the _potential_ for the Culpeper and
Louisa
frequencies to provide a better product than any of the three
(WJMA,
WCUL, WLSA) are capable of individually given today's broadcast
realities. It all depends on the commitment and resources they
will
dedicate. Geez, I'm beginning to sound like FCC Commissioner
Powell.

Unfortunately, at least as far as I can hear, the national promise
of
better radio, more innovation, greater variety of formats and
voices
is a myth.

I vote for Mark as Lord High Potentate. Where's Kiernan? I bet he
can
whip us some persuasive campaign commercials.

Ross
--
Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


Re: this just in...part deux

Dominion Market Research staff <xhunter@...>
 

More from the VARTV.COM site:

Ross
-----------------------------------------------------------------------------

..:: Yep, even more on the 98.9 move-in/stations swaps

There's a great article on fredericksburg.com about the Piedmont Communications/Joyner Radio station swap and the Richmond move-in. Joyner said he's pursuing a CP and hopes the stations will be ready to move to Midlothian in six to eight months. He went on to say he's not certain whether WJMA will continue airing country music once it moves. Over at Piedmont, they're acquiring "C103" WCUL Culpeper and purchasing WLSA Louisa. Both right now, both "do" Country. In the future, one won't be. John Schick, president of Piedmont, said "Certainly, there will continue to be a country station in this market run by us. The question is which one." My guess... good-bye "Country 105" ..... (7/10/03)

As of right now, here's what's going with the complicated swap of several stations including the 98.9 frequency moving into the Richmond market. WJMA/FM and WVCV/AM in Orange are both still owned by Piedmont Communications. They won't close the deal with Joyner and execute the swap until the Midlothian CP is approved. Meanwhile, Joyner Broadcasting owns WCUL/FM and WCVA/AM in Culpeper. Until closing, Piedmont will continue to operate its own Orange stations plus the Culpeper stations under the terms of an LMA with Joyner Broadcasting..... (7/8/03)

-------------------------------------------------
and here's the Free-Lance Star story:

Station set to move to Midlothian

FCC gave green light to Orange station's plans, clearing way for the companies' deal.

By JOBY N. CUNNINGHAM

Date published: 7/10/2003

An Orange-based radio station is one step closer to moving to Midlothian.

The FCC last week gave its consent on a proposal to move country station WJMA-FM's license there, giving the community of about 12,000 its first station airing local news coverage. The move is expected to become final Aug. 18.

Last fall, North Carolina-based Joyner Radio Inc. announced plans to buy adult standards station WCVA-AM and country station WCUL-FM in Culpeper from Culpeper Broadcasting Corp. That deal has been completed.

It then planned to swap those two stations to Orange-based Piedmont Communications Inc. for WJMA.

The FCC held a public comment period on the deal. No comments were filed.

Now the stations will undergo a "finality" 40-day period before the switch is officially approved, said Thomas Joyner, president of Joyner Radio in Cary, N.C.

The companies say the deal has been slowed by the FCC's recent decision to ease media ownership rules. The change requires new paperwork, which is taking longer to move through the system, said John Schick, president of Piedmont Communications.

Schick said both companies expect the deal to close "with no problem."

Joyner said his company is pursuing a construction permit and hopes the station will be ready to move to Midlothian, just southwest of Richmond, in six to eight months.

Joyner said he's not certain whether WJMA will continue airing country music once it moves.

"When we get to Midlothian, we'll run a survey to determine what the people want," he said this week during a telephone interview. "Frankly, we haven't looked that far ahead."

Meanwhile, Piedmont has been operating Joyner's WCUL and WCVA in Culpeper under an agreement until the purchase can be finalized. Piedmont also operates oldies station WVCV-AM in Orange and is buying country music station WLSA-FM in Louisa from Mid-Virginia Broadcasting Corp.

Schick said he, too, will decide which formats to consider when the dust settles. As it is now, Piedmont would be operating two country music stations in the area, which would be competing for the same listeners. But that will likely change, he said.

"There's a lot of overlap of listenership. We don't need that. We need to offer people some choice," Schick said. "Certainly, there will continue to be a country station in this market run by us. The question is which one."
--
Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


Channel 29 story

Dominion Market Research staff <xhunter@...>
 

Did anyone see a story this week about WJMA FM on channel 29 from Charlottesville? They picked up the frequency move story somewhere and called me(!) for a comment on the old WJMA. I was out of town and not able to get back to them in time. I never reached the reporter so I don't know how she got my name. Maybe Joe or John at WJMA suggested she call.

If anyone has a tape of the story, I would be good for the archive.

Ross
71-86
ps

I agree with Mark Johnson's comments:

It sounds like Culpeper, Orange, and Louisa will all lose (although
maybe not Louisa considering...) so Richmond can have another radio
station. What would this be, their 30th, 50th, 60th?
If I am ever elected Lord High Potentate of the Universe, I will
reinstitute regulation of the radio and television industries.
However, I think there is the _potential_ for the Culpeper and Louisa frequencies to provide a better product than any of the three (WJMA, WCUL, WLSA) are capable of individually given today's broadcast realities. It all depends on the commitment and resources they will dedicate. Geez, I'm beginning to sound like FCC Commissioner Powell.

Unfortunately, at least as far as I can hear, the national promise of better radio, more innovation, greater variety of formats and voices is a myth.

I vote for Mark as Lord High Potentate. Where's Kiernan? I bet he can whip us some persuasive campaign commercials.

Ross
--
Dominion Market Research
309 Madison Road
PO Box 791
Orange VA 22960-0464
800-328-2588 540-672-2327 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


News Internship Opportunity

Tom Osina
 

If any of you on this list are still active in radio, mentor any college aged
students/grads who are interested radio news reporting, I invite you to share
the information pasted below concerning an internship opportunity with NPR
this fall.

Thomas "Tom" C. Osina, CAE
Management Options, Inc.
107 S. West Street, #110
Alexandria, VA  22314
T:  703/530-9772
F: 703/530-9653
managementoption@...

The truly great go out of their way to help others to become so.   Those who
have failed themselves will do everything in their power to suffocate
ambition.  

From: Neda Ulaby [mailto:NUlaby@...]
Sent: Tuesday, July 08, 2003 11:59 AM
Subject: know any aspiring radio reporters?


Hey all,
I've just been told that not enough people have applied for NPR's
student
internship at the National Lesbian and Gay Journalism Association
convention
in September this year. This is a four day project where college
students,
graduate students or recent grads have a chance to learn the tools
of
radio
reporting with experienced producers and reporters from National
Public
Radio. It's a sensational deal--you get flown to Los Angeles, they
put
you
up, and you live and breathe radio for the duration.
So if you know any students or recent grads who might be interested,
tell
them to check out this site immediately. It contains all the
information
they need:
<http://www.npr.org/about/nextgen/nlgja03/index.html>
I believe the application deadline is being extended but students
should
still apply ASAP. Applicants needn't have radio experience--most
haven't--but they should be able to explain what they could bring to
the
internship.
I'll be a trainer this year, and I want good students there! Help me
out!
Thanks--Neda

Neda Ulaby
Reporter
National Public Radio, Arts Desk
635 Massachusetts Ave NW
Washington DC   20001-3753

Tel: 202/ 513-2185
Fax: 202/513-3068





[Non-text portions of this message have been removed]


Re: this just in...

Les <grandmananer@...>
 

He's finished his first term. He just doesn't know it and won't roll
over. Interesting that as we, the non-profits of the country, struggle to
stay alive, the Iraq "war" is costing $3.5 BILLION per month.

Per month.

$igh.

On Thu, 10 Jul 2003 12:38:31 -0400, JWhitten@... said:

Wait, won't Mark have to wait until 2004 or 2008 to become Lord High
Potentate of the Universe.

George W. Bush has to finish at least his first term.

Sorry, I couldn't resist.

Joe Whitten

-----Original Message-----
From: msleri@... Sent: Thursday, July 10, 2003 12:24 PM
To: WJMA@...; WJMA@...
Subject: Re: [WJMA] Re: this just in...

So Mark, when is yur permoshun du & whutruwatingfer?

Yuer feller 'publikan


----- Original Message -----
From: "rmj142" <rmj142@...>
To: <WJMA@...>
Sent: Thursday, July 10, 2003 8:48 AM
Subject: [WJMA] Re: this just in...


This is all kind of pathetic.

It sounds like Culpeper, Orange, and Louisa will all lose (although
maybe not Louisa considering...) so Richmond can have another radio
station. What would this be, their 30th, 50th, 60th?

If I am ever elected Lord High Potentate of the Universe, I will
reinstitute regulation of the radio and television industries.

(Please don't tell any of my fellow Republicans I said that)

Mark Johnson
81-84


--- In WJMA@..., Dominion Market Research <Ross@m...>
wrote:
I saw the following on the VARTV.COM web site this morning. And a
second item from the DCRTV.COM site.

Ross
71-85
------------------------------------------------
The Latest News Headlines -
Updated at 6AM on Monday, July 7, 2003...
_/ _/ _/ _/

(snipped)



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Re: this just in...

Leri <msleri@...>
 

So Mark, when is yur permoshun du & whutruwatingfer?

Yuer feller 'publikan

----- Original Message -----
From: "rmj142" <rmj142@...>
To: <WJMA@...>
Sent: Thursday, July 10, 2003 8:48 AM
Subject: [WJMA] Re: this just in...


This is all kind of pathetic.

It sounds like Culpeper, Orange, and Louisa will all lose (although
maybe not Louisa considering...) so Richmond can have another radio
station. What would this be, their 30th, 50th, 60th?

If I am ever elected Lord High Potentate of the Universe, I will
reinstitute regulation of the radio and television industries.

(Please don't tell any of my fellow Republicans I said that)

Mark Johnson
81-84


--- In WJMA@..., Dominion Market Research <Ross@m...>
wrote:
I saw the following on the VARTV.COM web site this morning. And a
second item from the DCRTV.COM site.

Ross
71-85
------------------------------------------------
The Latest News Headlines -
Updated at 6AM on Monday, July 7, 2003...
_/ _/ _/ _/

(snipped)



........................................................................
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Archive of past messages: http://groups.yahoo.com/group/WJMA/messages
To unsubscribe, send an email to: WJMA-unsubscribe@...



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Re: this just in...

JWhitten@...
 

Wait, won't Mark have to wait until 2004 or 2008 to become Lord High Potentate of the Universe.

George W. Bush has to finish at least his first term.

Sorry, I couldn't resist.

Joe Whitten

-----Original Message-----
From: msleri@... Sent: Thursday, July 10, 2003 12:24 PM
To: WJMA@...; WJMA@...
Subject: Re: [WJMA] Re: this just in...

So Mark, when is yur permoshun du & whutruwatingfer?

Yuer feller 'publikan


----- Original Message -----
From: "rmj142" <rmj142@...>
To: <WJMA@...>
Sent: Thursday, July 10, 2003 8:48 AM
Subject: [WJMA] Re: this just in...


This is all kind of pathetic.

It sounds like Culpeper, Orange, and Louisa will all lose (although
maybe not Louisa considering...) so Richmond can have another radio
station. What would this be, their 30th, 50th, 60th?

If I am ever elected Lord High Potentate of the Universe, I will
reinstitute regulation of the radio and television industries.

(Please don't tell any of my fellow Republicans I said that)

Mark Johnson
81-84


--- In WJMA@..., Dominion Market Research <Ross@m...>
wrote:
I saw the following on the VARTV.COM web site this morning. And a
second item from the DCRTV.COM site.

Ross
71-85
------------------------------------------------
The Latest News Headlines -
Updated at 6AM on Monday, July 7, 2003...
_/ _/ _/ _/

(snipped)



........................................................................
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