Date   

Re: The Dark Ages of telephone service

Mark Johnson
 

--- In WJMA@..., "rmj142" <rmj142@y...> wrote:
That narrows it down to 9999 different
possible numbers,
Of course it does no such thing. It narrows it down to 10,000
possible numbers. I always forget zero, or in this case 0000.

Mark Johnson
81-84


Re: The Dark Ages of telephone service

Mark Johnson
 

--- In WJMA@..., "Cathy Christovich" <cchristovich@w...>
wrote:

I vividly remember visiting a
college friend who lived on Long Island and trying to call home to
Orange
"collect." The operator, with all the New York attitude she could
muster,
told me "I'm sorry, you do not have enough DIGITS."
I have never thought about this before as it pertains to only four
digits.

With the present system the first (discounting country codes) three
digits are the "area code" so "540" tells the system that you want a
part of Virginia. Then "672" further tells it that you want
the "Orange Exchange". That narrows it down to 9999 different
possible numbers, from which the last four digits are used to select
as in "1000".

Back in the late 60's Virginia had just one area code, 703. So, 703
got you to Virginia. My question is : How was only four additional
digits enough to complete a call from outside the area? There had to
have been hundreds of exchanges in Virginia even then.

Was there a word code used as well? "Orange 1234" for example?

Mark Johnson
81-84


old wjma phone number

mary thompson <emmyte@...>
 

Arch,
Remember the time we rec'd a letter for SWAP SHOP addressed as follows:
WJMA Radio
672-1000
Orange
Guess those addresses have changed over the years. -Mary T (now W)


From: Arch Harrison <xhunter@...> (by way of Ross Hunter)
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Speaking of that old four-digit phone number:
When I had occasion to talk with New York Ad Agencies - not very
successfully I admit - and it came time to give the phone number, the buyer
couldn't believe we only had four numbers!
This provoked some "Aw. c'mon. you're kidding ?" conversations.
I expect that's why we never got much national business!
Come to think of it, when we graduated to seven numbers and the easily
remembered 672-1000 nothing much changed.
a r c h
61-84
_________________________________________________________________
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The Dark Ages of telephone service

Cathy Christovich <cchristovich@...>
 

Arch Harrison wrote:
Speaking of that old four-digit phone number:
When I had occasion to talk with New York Ad Agencies - not very
successfully I admit - and it came time to give the phone number, the
buyer
couldn't believe we only had four numbers!
This provoked some "Aw. c'mon. you're kidding ?" conversations.
This would have been in the late '60s. I vividly remember visiting a
college friend who lived on Long Island and trying to call home to Orange
"collect." The operator, with all the New York attitude she could muster,
told me "I'm sorry, you do not have enough DIGITS."

I'm happy to report that I am once again receiving the list. Thanks to
some changes in our e-mail system, all you guys and gals are no longer
considered spam. I kept up sporadically, but it was tough to remember to
access Yahoo so I could read the posts.

Thanks also to you all for remembering my mother, Delia Wills. We miss
her, but she was very ill and is now at rest. Her illness distracted me
from attending your reunion, and I'm very sorry to have missed it. I
truly hope I won't have to miss the next one.

Best to you all. I'm glad I'm back in the loop.

Cathy (Wills) Christovich '70-'71


Re: old wjma phone number

Arch Harrison <xhunter@...>
 

Speaking of that old four-digit phone number:
When I had occasion to talk with New York Ad Agencies - not very
successfully I admit - and it came time to give the phone number, the buyer
couldn't believe we only had four numbers!
This provoked some "Aw. c'mon. you're kidding ?" conversations.
I expect that's why we never got much national business!
Come to think of it, when we graduated to seven numbers and the easily
remembered 672-1000 nothing much changed.
a r c h
61-84


Re: new, old items

bradleyandgaige@...
 

Clint:

Give me a call 829-0535

Al Gaige


From: Clestes@...
Date: 2004/08/07 Sat PM 06:20:12 EDT
To: WJMA@...
Subject: Re: [WJMA] new, old items


Re: new, old items

Clint Estes
 

Ross,
That is very interesting stuff. With all the sports we did back then I
remember the many carts for the SBC (sports broadcasters club). Seems there was
an entire rack or two for just local sports, Orioles, Redskins and UVa.
Those were the days.
As I believed, WJMA will no longer carry Orange Football or Virginia Tech
this fall. Fifty years for Orange football was a great run and maybe some
kind of record. It also appears that Louisa and Culpeper will loose their live
broadcasts on Friday. The station is trying to work out drop-in stories (on
Friday's) for fans on all area games from 7:30 - 10:30. Plan are not complete.

Clint
Estes
1977 -
Present


Re: new, old items

Les <grandmananer@...>
 

This was a lovely trip into nostalgia.
Thanks.

On Wed, 4 Aug 2004 20:05:16 -0400, "Ross Hunter"
<xhunter@...> said:

In cleaning up some long neglected piles of stuff at home, I came
across a WJMA coverage map and rate card.

The coverage map quotes US Census data and says it was updated
10/15/65. At the top of the page the copy reads: "It it's ACTION you
want, it's ACTION you'll get by using WJMA's well-rounded News,
Weather, and Sports broadcasts with (italics) Satisfying (end
italics) middle-of-the-road music." At the bottom of the page the
copy reads: "WJMA's emphasis on Local Broadcasts builds tremendous
Loyalty and Response in this well-balanced Primary (0.5MV/M) 5-county
$95,000,000 market...ideal for testing."

Additional copy on the sheet says: "WJMA Radio with Local
Programming, Interest and Action gets thousands of people in Motion
aided by Station promotion. Here are some promotion examples:
Promotion A with 36,000 entrants; Promotion B with 42,000 entrants."

At the time WJMA was AM only. The phone number listed is 7263.

The rate card is #13 effective April 1, 1974. You could buy a
one-time morning drive 60 second spot for $4.75, but if you bought
1,000 or more in a year the price dropped to $3.60 per spot. That's
only about 20 spots a week.

You could also buy a "PIN Point Plan" (Participation In News) 60
second spot for $5.50. The Sports Broadcasters Club was available for
a flat rate of $1.85 per day with billing based on the number of days
in a month regardless of the number of spots run. And there was the
announcer's favorite "LIP Service" spots (Local Impact Plan) where
you got 30 5 second spots per day. The daily cost...$18.

The line drawing of the radio station on the front of the rate card
sure looks like the work of Jean Love.

The Russ Roberts tape I recently digitized has Russ doing a great job
on some LIP spots for Horsefeathers. If you didn't know about the
all-you-can-eat seafood feast at Horsefeathers, you just weren't
listening.

When I return from a short trip out of town, I'll scan these items
and post them to the Yahoo site.

Ross
71-85



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Re: ...and just fade away

Mark Johnson
 

--- In WJMA@..., Dominion Market Research <Ross@m...>
wrote:

"NPR : Analog Tape Fading into History". Fans of reel-to-reel tape
prefer its sound quality, but few companies still make analog tape
machines -- let alone the tape. NPR's Rick Karr reports on the
decline of analog tape.
I just added another reel-to-reel to my "collection", via eBay. It
came today and I was trying to find some info about it online.

I happened across an article about the impending end of reel-to-reel
recorders and the tape itself.

Then I came across a couple of refrences that seemed a bit off, so I
checked to see if there was a date on the article.

It was from 1986.

Mark Johnson
81-84

(listening to old JMA tapes on my "new" GE STEREO Symphony, now if I
can juss figger out how to upload some of this stuff.)


Re: new, old items

Seth Williamson <orthodox@...>
 

On Wed, 2004-08-04 at 20:05, Ross Hunter wrote:

At the time WJMA was AM only. The phone number listed is 7263.
When I moved to Orange, about that time, you only had to dial four
digits to get anybody in town.

Seth Williamson


new, old items

Ross Hunter <xhunter@...>
 

In cleaning up some long neglected piles of stuff at home, I came across a WJMA coverage map and rate card.

The coverage map quotes US Census data and says it was updated 10/15/65. At the top of the page the copy reads: "It it's ACTION you want, it's ACTION you'll get by using WJMA's well-rounded News, Weather, and Sports broadcasts with (italics) Satisfying (end italics) middle-of-the-road music." At the bottom of the page the copy reads: "WJMA's emphasis on Local Broadcasts builds tremendous Loyalty and Response in this well-balanced Primary (0.5MV/M) 5-county $95,000,000 market...ideal for testing."

Additional copy on the sheet says: "WJMA Radio with Local Programming, Interest and Action gets thousands of people in Motion aided by Station promotion. Here are some promotion examples: Promotion A with 36,000 entrants; Promotion B with 42,000 entrants."

At the time WJMA was AM only. The phone number listed is 7263.

The rate card is #13 effective April 1, 1974. You could buy a one-time morning drive 60 second spot for $4.75, but if you bought 1,000 or more in a year the price dropped to $3.60 per spot. That's only about 20 spots a week.

You could also buy a "PIN Point Plan" (Participation In News) 60 second spot for $5.50. The Sports Broadcasters Club was available for a flat rate of $1.85 per day with billing based on the number of days in a month regardless of the number of spots run. And there was the announcer's favorite "LIP Service" spots (Local Impact Plan) where you got 30 5 second spots per day. The daily cost...$18.

The line drawing of the radio station on the front of the rate card sure looks like the work of Jean Love.

The Russ Roberts tape I recently digitized has Russ doing a great job on some LIP spots for Horsefeathers. If you didn't know about the all-you-can-eat seafood feast at Horsefeathers, you just weren't listening.

When I return from a short trip out of town, I'll scan these items and post them to the Yahoo site.

Ross
71-85


Preserving tapes

Les <grandmananer@...>
 

This is the lead for a story in Current (www.current.org), the magazine
for public broadcasting. The story focuses on pubtv stations and
producers preserving their tapes, but ties in with recent discussions
here about audio tape preservation.

It's hard finding resources to preserve tapes, but it's also hard to let
them go
Where broadcasters focus on today's productions for tomorrow, it's hard
to spend time and money on yesterday's. That's what Kentucky ETV and
Pacifica Radio have done. They're among the few pubcasters that have
committed to digital conversion and preservation of their program
archives. In a commentary, longtime Connecticut PTV programmer Sharon
Blair says it's hard to forgive yourself if you don't preserve past
programs.


Leonard Cowherd CBS/HBO

mary thompson <emmyte@...>
 

Ross,
Unfortunately, I live "in the sticks" where cable is not availableand we do not subscribe to satellite tv. Would LOVE to see the CBS special--if & when it's aired. PLEASE LET US KNOW, OK?
All love and best wishes to Lennie and his family. It was GREAT to see them at the reunion. We will have to do that again--maybe this fall or perhaps the spring? It is so important to keep in touch with good friends and have good times to share. It helps a lot to have happy memories.
Hope everyone has a safe and relaxing Labor Day. Take care. --Mary T (now W) 75-79

From: Ross Hunter <xhunter@...>
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To: WJMA@...
Subject: RE: [WJMA] Leonard Cowherd CBS/HBO
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Lennie is aware of, and grateful for the interest of many on this list.

Ross

Please let Mr. Cowherd know how interested we are in seeing the CBS
segment.


-----Original Message-----
From: Ross@... Sent: Thursday, July 29, 2004 5:26 PM
To: WJMA@...; WJMA@...
Subject: [WJMA] Leonard Cowherd CBS/HBO

Today was the day a video crew from HBO spent the day at the Cowherd
home in Culpeper. HBO is working on a program based on the letters
of soldiers killed in Iraq. The Cowherds are one of 15 families
across the country who will be in the program scheduled to air on
Veterans Day.

The publicist from HBO told me that anyone with cable or satellite
TV service should be able to see the program as HBO will "unlock"
it's signal that day. She promised to keep me updated as 11/11 draws
near so the list will know show times.

Based on the interviews I could hear with Lenoard's wife Sarah,
Lennie & Mary Ann and Leonard's twin, Charles, this will be a
powerful show. I'm told the producer (whose name escapes me at the
moment) won awards for a similar program he did on Vietnam letters.

The Mother's Day card that Mary Ann received about a week after
Leonard was killed, is as good as the Sullivan Balleau letter in Ken
Burns' Civil War program on PBS.

As for CBS and the "Fallen Heros" segment on Leonard, Lennie said he
does not yet know why it has not aired. He has been unable to reach
his contact at CBS.

Ross
71-85
-- Dominion Market Research-mailing services for Central Virginia
309 Madison Road
PO Box 791
Orange VA 22960-0464
540-672-2327 800-328-2588 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


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To unsubscribe, send an email to: WJMA-unsubscribe@...

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........................................................................
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HBO program

Dominion Market Research <Ross@...>
 

I did some looking on the Internet Movie Database site (imdb.com) this morning and found some information on the Vietnam documentary by the same producer who was at the Cowherd's yesterday. His name is Bill Couturie and the previous documentary he did is called "Dear America: Letters Home from Vietnam". Among other things, it won an Emmy and a Sundance Festival award.

I heard Couturie saying yesterday that he does not come to his current project with a political agenda or with an attempt to change anyone's position on Iraq, but to put a human face on the price we pay, which is more than dollars. Anyone who thinks the program is anti-American only has to listen to Lennie talk for a few minutes to know that is not his view.

If you are interested, you can read more about the Vietnam program and read comments from people who saw the documentary at imdb.com

If you are not familiar with imdb.com, it's a good place to find lots of information on movies, TV shows and documentaries.

Ross
71-85
--
Dominion Market Research-mailing services for Central Virginia
309 Madison Road
PO Box 791
Orange VA 22960-0464
540-672-2327 800-328-2588 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


Re: Leonard Cowherd CBS/HBO

Ross Hunter <xhunter@...>
 

Lennie is aware of, and grateful for the interest of many on this list.

Ross

Please let Mr. Cowherd know how interested we are in seeing the CBS segment.


-----Original Message-----
From: Ross@... Sent: Thursday, July 29, 2004 5:26 PM
To: WJMA@...; WJMA@...
Subject: [WJMA] Leonard Cowherd CBS/HBO

Today was the day a video crew from HBO spent the day at the Cowherd home in Culpeper. HBO is working on a program based on the letters of soldiers killed in Iraq. The Cowherds are one of 15 families across the country who will be in the program scheduled to air on Veterans Day.

The publicist from HBO told me that anyone with cable or satellite TV service should be able to see the program as HBO will "unlock" it's signal that day. She promised to keep me updated as 11/11 draws near so the list will know show times.

Based on the interviews I could hear with Lenoard's wife Sarah, Lennie & Mary Ann and Leonard's twin, Charles, this will be a powerful show. I'm told the producer (whose name escapes me at the moment) won awards for a similar program he did on Vietnam letters.

The Mother's Day card that Mary Ann received about a week after Leonard was killed, is as good as the Sullivan Balleau letter in Ken Burns' Civil War program on PBS.

As for CBS and the "Fallen Heros" segment on Leonard, Lennie said he does not yet know why it has not aired. He has been unable to reach his contact at CBS.

Ross
71-85
-- Dominion Market Research-mailing services for Central Virginia
309 Madison Road
PO Box 791
Orange VA 22960-0464
540-672-2327 800-328-2588 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


------------------------ Yahoo! Groups Sponsor --------------------~--> Check out Music Videos, Internet Radio, Artist Photos, Music News!
LAUNCH Music on Yahoo!
http://us.click.yahoo.com/0ZDxEA/JARHAA/kkyPAA/iPMolB/TM
--------------------------------------------------------------------~-> ........................................................................
WJMA image files are here: http://photos.groups.yahoo.com/group/WJMA/lst
WJMA other files are here: http://groups.yahoo.com/group/WJMA/files/
Archive of past messages: http://groups.yahoo.com/group/WJMA/messages
To unsubscribe, send an email to: WJMA-unsubscribe@...

Yahoo! Groups Links







........................................................................
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WJMA other files are here: http://groups.yahoo.com/group/WJMA/files/
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To unsubscribe, send an email to: WJMA-unsubscribe@...


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Re: Leonard Cowherd CBS/HBO

JWhitten@...
 

Please let Mr. Cowherd know how interested we are in seeing the CBS segment.

-----Original Message-----
From: Ross@... Sent: Thursday, July 29, 2004 5:26 PM
To: WJMA@...; WJMA@...
Subject: [WJMA] Leonard Cowherd CBS/HBO

Today was the day a video crew from HBO spent the day at the Cowherd home in Culpeper. HBO is working on a program based on the letters of soldiers killed in Iraq. The Cowherds are one of 15 families across the country who will be in the program scheduled to air on Veterans Day.

The publicist from HBO told me that anyone with cable or satellite TV service should be able to see the program as HBO will "unlock" it's signal that day. She promised to keep me updated as 11/11 draws near so the list will know show times.

Based on the interviews I could hear with Lenoard's wife Sarah, Lennie & Mary Ann and Leonard's twin, Charles, this will be a powerful show. I'm told the producer (whose name escapes me at the moment) won awards for a similar program he did on Vietnam letters.

The Mother's Day card that Mary Ann received about a week after Leonard was killed, is as good as the Sullivan Balleau letter in Ken Burns' Civil War program on PBS.

As for CBS and the "Fallen Heros" segment on Leonard, Lennie said he does not yet know why it has not aired. He has been unable to reach his contact at CBS.

Ross
71-85
-- Dominion Market Research-mailing services for Central Virginia
309 Madison Road
PO Box 791
Orange VA 22960-0464
540-672-2327 800-328-2588 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


------------------------ Yahoo! Groups Sponsor --------------------~--> Check out Music Videos, Internet Radio, Artist Photos, Music News!
LAUNCH Music on Yahoo!
http://us.click.yahoo.com/0ZDxEA/JARHAA/kkyPAA/iPMolB/TM
--------------------------------------------------------------------~-> ........................................................................
WJMA image files are here: http://photos.groups.yahoo.com/group/WJMA/lst
WJMA other files are here: http://groups.yahoo.com/group/WJMA/files/
Archive of past messages: http://groups.yahoo.com/group/WJMA/messages
To unsubscribe, send an email to: WJMA-unsubscribe@...

Yahoo! Groups Links


Leonard Cowherd CBS/HBO

Dominion Market Research <Ross@...>
 

Today was the day a video crew from HBO spent the day at the Cowherd home in Culpeper. HBO is working on a program based on the letters of soldiers killed in Iraq. The Cowherds are one of 15 families across the country who will be in the program scheduled to air on Veterans Day.

The publicist from HBO told me that anyone with cable or satellite TV service should be able to see the program as HBO will "unlock" it's signal that day. She promised to keep me updated as 11/11 draws near so the list will know show times.

Based on the interviews I could hear with Lenoard's wife Sarah, Lennie & Mary Ann and Leonard's twin, Charles, this will be a powerful show. I'm told the producer (whose name escapes me at the moment) won awards for a similar program he did on Vietnam letters.

The Mother's Day card that Mary Ann received about a week after Leonard was killed, is as good as the Sullivan Balleau letter in Ken Burns' Civil War program on PBS.

As for CBS and the "Fallen Heros" segment on Leonard, Lennie said he does not yet know why it has not aired. He has been unable to reach his contact at CBS.

Ross
71-85
--
Dominion Market Research-mailing services for Central Virginia
309 Madison Road
PO Box 791
Orange VA 22960-0464
540-672-2327 800-328-2588 fax: 540-672-0296
_/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/ _/


Re: ...and just fade away

mary thompson <emmyte@...>
 

Ross,
COUNT ME IN!!!!!!! That would be great--just have Jay Kiernan put it on CD for you.
-Mary T (now W) 75-79


From: willowdrinkwater@...
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To: WJMA@...
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a message dated 7/8/2004 11:07:43 AM Central Daylight Time,
Ross@... writes:

If I could ever find the time to digitize and convert to CD the
material that has surfaced so far, you would be able to listen to:

an hour or two of Russ Roberts with all music/commercials/weather/news
an hour or two of me with all music/commercials/weather/news
an hour or two of Jean Love with all music/commercials/weather/news
a complete Swap Shop program
a complete Pat's Picks program
the complete 4 hour "Fantasy Football" broadcast
a couple of hours of commercials from various years

Ross
71-85


Talk about the good old days. I would love a copy of that!

Willow *(Barbara) Drinkwater






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Re: We'll be right back

Les <grandmananer@...>
 

As Simon and Garfunkel sang, "The Sounds of Silence."
Ummmm.

On Sun, 18 Jul 2004 11:15:07 -0400, "Ross Hunter"
<xhunter@...> said:

Have you noticed long commercial breaks on radio
stations you listen to? Maybe this article from
today's Washington Post will help explain what's
happening.

Ross
71-85
===============================================================================

Commercial Breaks, Stretching Far and Wide

By Marc Fisher
Washington Post Staff Writer
Sunday, July 18, 2004; Page N07

This is what passes for a revolutionary approach
in radio: A rock station in Sydney has drawn
worldwide attention for its promise never to play
more than two commercials in a row. A locally
owned country station in Lisbon, N.D., made a
similar pledge a few weeks ago.

Result: The Sydney station rocketed to the top of
the ratings and the North Dakota station won
immediate and strong praise from listeners.

But in most of the radio industry, such breaks
from the rule of 8-, 10- and even 15- minute
marathons of commercials are viewed as an
aberration.

Defenders of the standard American "stop set" --
the industry term for what happens when the music
stops and a station plays one ad after another --
say only stations facing little competition can
afford to cut down on their commercial load. Most
stations go up against competition in which the
other guy offers advertisers discounted rates,
which means you have to lower your price for air
time, which in turn requires you to sell more
time to make the same money -- thus, ad clutter.

Not very long ago, the standard radio ad break
was perhaps 90 seconds or two minutes. But the
meaning of "We'll be right back" has changed
dramatically in recent years. Federal regulators
once set a cap of 18 minutes of commercials per
hour, but all government guidelines governing
programming were erased in the 1981 deregulation
of radio. Now some FM stations' ad packs are
approaching the interminable -- up to the
15-minute breaks heard on talk shows such as
Howard Stern's morning raunchfest. Ad breaks on
the Stern show have been clocked at as long as 18
minutes 48 seconds, with as many as 30 separate
spots jammed up against one another.

With commercial loads of 25 minutes per hour
increasingly common on the radio, does anyone
stick around until the next segment of the
program?

Stations sell time to advertisers based on
research showing that the fewer times programs
break for commercials each hour, the happier and
more loyal listeners will be. Thus evolved the
two-per-hour, but hugely long, stop set.

Perturbed by this trend, stock analysts last
month predicted slower growth for six major radio
companies, and investment banks downgraded their
recommendations on those companies' stocks.

And recent studies show that a chief reason for
radio's declining audience is the complaint that
the ads go on forever. In a study by Paragon
Media Strategies, 70 percent of listeners said
that because of ad clutter, they now spend more
time flipping through stations than they used to.
From 1999 to last year, the percentage of
listeners who punch up another station as soon as
they hear the first spot jumped from 6 to 13.

But conversely, in the same study, only 25
percent of listeners said they'd prefer more
breaks with fewer spots over longer breaks that
permit stations to play longer sets of music.

What should stations do? The trade magazine Radio
World recently urged stations to reinvent how
they present commercials, with fewer and shorter
spots that might well prove more effective for
advertisers, who aren't exactly thrilled about
having their message run as No. 17 in a clump of
25 consecutive ads.

As for listeners, they continue to flee to
Internet radio and satellite radio, both of which
are largely commercial-free.

© 2004 The Washington Post Company




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Re: We'll be right back

Ralph Graves
 

Ross commented on one of Clear Channel's actions, but within a week a second
announcement was made that, taken together, may fully explain the
conglomerate's actions. Clear Channel announced that they were 100% committed to digital
broadcasting, and would be converting 1000 of their stations across the country
to HD Radio.

Interestingly enough, while researching an article, I discovered that the
Charlottesville Clear Channel stations have had the equipment installed since
March or April - but haven't been broadcasting in digital as yet. In fact, they
were very upset that someone outside of the station knew the equipment was
there. (No big secret - iBiquity.com, the makers of the technology announced what
stations were buying the Harris equipment - I actually picked up the story
from Radio and Records.) I suspected they wanted it installed and under wraps for
a reason. Initially I thought it would be to trump any other station that
went digital. As soon as 3WV announces its going digital - bang! Clear Channel
flips the switch.

Taken in conjunction with the lightening spot load, though, I have another
theory.

So - now we have a group of stations in a market that are going to shrink
their spot loads, which will mean each spot will cost more. The kicker, I think,
will be that all of a sudden (as they can in Charlottesville at a moment's
notice) roll out digital radio and voila! The carrot! Yes, spots cost more, but
with the new format, people will be tuning in as never before. Sure, you
could run your spot for less money on that analog-only station but, well, it won't
sound as good. Also, you won't get your business name and phone # scrolling
across the listener's radio (thanks to RDS). Oh - and your ad won't be lost in
the clutter as it is on those other stations (which will be a plus for
capturing the ears of those listening to the analog broadcast).

Basically, I think Clear Channel is doing what they've always done, and what
they've always done well - deliver the best service they can to their
customers. We just have to remember that the customer is the advertiser - not the
listener.

Ralph Graves
www.digitalchips.com