This was a lovely trip into nostalgia.
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On Wed, 4 Aug 2004 20:05:16 -0400, "Ross Hunter"
In cleaning up some long neglected piles of stuff at home, I came
across a WJMA coverage map and rate card.
The coverage map quotes US Census data and says it was updated
10/15/65. At the top of the page the copy reads: "It it's ACTION you
want, it's ACTION you'll get by using WJMA's well-rounded News,
Weather, and Sports broadcasts with (italics) Satisfying (end
italics) middle-of-the-road music." At the bottom of the page the
copy reads: "WJMA's emphasis on Local Broadcasts builds tremendous
Loyalty and Response in this well-balanced Primary (0.5MV/M) 5-county
$95,000,000 market...ideal for testing."
Additional copy on the sheet says: "WJMA Radio with Local
Programming, Interest and Action gets thousands of people in Motion
aided by Station promotion. Here are some promotion examples:
Promotion A with 36,000 entrants; Promotion B with 42,000 entrants."
At the time WJMA was AM only. The phone number listed is 7263.
The rate card is #13 effective April 1, 1974. You could buy a
one-time morning drive 60 second spot for $4.75, but if you bought
1,000 or more in a year the price dropped to $3.60 per spot. That's
only about 20 spots a week.
You could also buy a "PIN Point Plan" (Participation In News) 60
second spot for $5.50. The Sports Broadcasters Club was available for
a flat rate of $1.85 per day with billing based on the number of days
in a month regardless of the number of spots run. And there was the
announcer's favorite "LIP Service" spots (Local Impact Plan) where
you got 30 5 second spots per day. The daily cost...$18.
The line drawing of the radio station on the front of the rate card
sure looks like the work of Jean Love.
The Russ Roberts tape I recently digitized has Russ doing a great job
on some LIP spots for Horsefeathers. If you didn't know about the
all-you-can-eat seafood feast at Horsefeathers, you just weren't
When I return from a short trip out of town, I'll scan these items
and post them to the Yahoo site.
WJMA image files are here: http://photos.groups.yahoo.com/group/WJMA/lst
WJMA other files are here: http://groups.yahoo.com/group/WJMA/files/
Archive of past messages: http://groups.yahoo.com/group/WJMA/messages
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