MEDICAL: CONDITIONS: OBESITY : FOOD DRINK NUTRITION DIET: DRINKS: SUGARY DRINKS : BUSINESS: CORPORATIONS: NAMED CORPORATIONS: COCA COLA : RESEARCH: FUNDED AND PROMOTED RESEARCH : ADVERTISING : PROPAGANDA : DECEPTION : DECEPTIVE PRACTICES: Coca-Cola's Misleading Research Downplays its Role in Obesity Epidemic

David P. Dillard
 

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MEDICAL: CONDITIONS: OBESITY :

FOOD DRINK NUTRITION DIET: DRINKS: SUGARY DRINKS :

BUSINESS: CORPORATIONS: NAMED CORPORATIONS: COCA COLA :

RESEARCH: FUNDED AND PROMOTED RESEARCH :

ADVERTISING :

PROPAGANDA :

DECEPTION :

DECEPTIVE PRACTICES:

Coca-Cola's Misleading Research Downplays its Role in Obesity Epidemic

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Coca-Cola's Misleading Research Downplays its Role in Obesity Epidemic

26 August, 2015

Posted By: Oren Laurent

President, Banc De Binary

Financial Mirror

http://www.financialmirror.com/blog-details.php?nid=1589

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The soda industry has been struggling to generate positive PR for a while now. With countless studies pointing to the links between weight gain and the consumption of sugary soda beverages, the public is slowly recognising the hazard and a new Gallup survey found that more than 60% of Americans attempt to avoid the drink.

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The New York Times recently reported that the beverage conglomerate joined forces with prominent scientists for the sake of downplaying the significance of a healthy diet in the quest for weight loss, only to highlight the importance of exercise "in medical journals, at conferences and through social media," The Times reported.

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The bottom line is that The Coca-Cola Company wants the public to believe that one can drink Coke and still lose weight. Using scientists to get this message across, of course, gives this PR move an undeniably more "serious" spin. Health researchers have reacted quite badly to this reveal, and claim that Coca-Cola is carelessly misleading the public under the pretense of science.

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The New York Times' story revealed that last year Coca-Cola donated $1.5 million to help start the Global Energy Balance Network and contributed an extra $4 million in funding to two of the organisations founding members. What makes this story even more problematic is that Coca-Cola is listed as the administrator of the group's website, which is registered to Coca-Cola's Atlanta headquarters. These ties, of course, show any research performed by this network in an exceptionally bad light. On its website, The Global Energy Balance Network claims that "theres really virtually no compelling evidence" that sugary drinks, fast food, overeating is to fault for the world's obesity epidemic.

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In an attempt to battle the backlash, Coca-Cola responded to this explosive story in a column in USA Today in which the company's CTO, Ed Hays, said the story by The Times "created confusion." While Hays declared that Coca Cola has "always operated under the fact that a healthy, balanced diet and regular exercise are key ingredients for a healthy lifestyle." However, he did not address so much as a single claim that was brought up in the Times' story.

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Changing the discourse and confusing the public with contradictory data and research might work for a while, but as the soda industry struggles to keep its head above water in an increasingly health-aware world, Coca-Cola and companies like it will have to come up with tactics that do more than simply spin already known and proven truths.

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The complete article may be read at the URL above.

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Database Search Results for Coca Cola and Obesity FROM Google News

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Content Sample

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Coca Cola accused of trying to ban embarrassing personalised 'Obesity' bottle

4 September 2015 - 4:04pm Updated

posted by Tony Connelly

The Drum

http://tinyurl.com/olm9ez5

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Soda industry still fighting back against health claims

By Carolyn Heneghan

September 4, 2015

http://tinyurl.com/odszx3r

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Scientists For Hire: How Coke Paid to Molest Health Science

Sally Painter

Top Secret Writers

http://tinyurl.com/om53xxr

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Well | Coca-Cola Funds Scientists Who Shift Blame for Obesity
Away From Bad Diets

By Anahad OConnor

August 9, 2015 5:25 pm

http://tinyurl.com/q76h52z

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Coca-Colas misleading anti-obesity campaign also targets kids

08/11/15 05:54 PM

Updated 08/11/15 07:40 PM

By Tony Dokoupil

MSNBC

http://www.msnbc.com/msnbc/
coca-colas-misleading-anti-obesity-campaign-also-targets-kids

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A shorter URL for the above link:

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http://tinyurl.com/owqftul

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Coca-Cola is funding obesity research
with a biased message, nutrition experts say

By Ariana Eunjung Cha

August 10, 2015

Washington Post

http://tinyurl.com/pksh2ky

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Coke to America: Dont Blame Our Sugary Drinks for the Obesity Crisis

By Alison Griswold

Slate

http://tinyurl.com/ocrnxsv

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Consumers have gotten a lot more health-conscious, so theyre fleeing both sugar-packed drinks and artificial sweeteners like aspartame. Consumer skepticism has officially replaced New Yorks attempted big-drink ban as the biggest threat to the soda industry. So before its too late, Coca-Cola is trying to change the narrative. With the best science that money can buy.

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Over the past several years, Coca-Cola has donated millions of dollars to the Global Energy Balance Network, a nonprofit that is attempting to redirect the conversation around Americas obesity crisis from calorie consumption to exercise habits, the New York Times reports. Its very clear that around the world the populations are getting fatter, says Steve Blair, an exercise scientist affiliated with the group. The big problem is we dont really know the cause other than, well, too many people are eating more calories than they burn on too many days.

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Knowledge, of course, is power, and Blair would like to see more power handed to the American people. He thinks we need to discover what is really causing this epidemic and how do we change it. He says, We want to educate the world better on energy balance, so that people have a better understanding of what it takes to maintain a desireable weight, and so forth. He says, We want data. Not just any data. Actual data. (As my colleague Daniel Engber points out, there's tons of evidence pinning blame for weight gain on sugary beverages.)

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Healthline

Healthline News

Why Coca-Colas Funding of Obesity Research Crossed the Line

Written by Cameron Scott

Published on August 11, 2015

http://tinyurl.com/qxwsdfv

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Fruit also contains fructose, but it also has fiber, which slows down digestion. Fruits contain vitamins and phytochemicals that help the body handle fructose. They also take longer to eat.

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Gulping down an icy cold soft drink can deliver 39 grams of added sugar in a matter of seconds.

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The issue is the sugars, Nestle said. A 12-ounce soft drink has 10 teaspoons of sugar. Thats a lot for the pancreas and liver to deal with.

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A recent study blamed sugary drinks for 180,000 deaths in 2014.

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Boiling down the global obesity epidemic to a simple equation of calories in and calories out overlooks important health facts that could help people make better lifestyle choices.

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The energy balance approach backed by Coca-Cola does oversimplify what the situation is, Lee concluded. The issue of improving physical activity is important, but it doesnt overrule the continued need to really look at what people are drinking and eating.

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Coca-Cola caught funding scientists who deflect blame for obesity away from sugary drinks

Doug Bolton

Monday 10 August 2015

The Independent

http://tinyurl.com/pf8nron

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In July, the British Medical Association (BMA) said that sugary soft drinks should be hit with a tax, part of a "useful first step" towards the long-term goal of taxing a number of products that fuel obesity.

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The BMA claimed that such a tax could reduce obesity in the UK significantly, and added that the proceeds could be used to subsidise the costs of healthy fruits and vegetables.

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Similar calls to tax sugary drinks have been made in the US. Berkeley, California, became the first city in the country to pass a tax on sugary soft drinks. Now, soft drink-drinkers in Berkeley pay an extra cent on every ounce (28mls) of soda they buy.

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Coca-Cola Is Working Hard To Blame Obesity On Lack Of Exercise
Yikes.

Leigh Weingus

August 10, 2015

Huffington Post

http://tinyurl.com/p9sah7h

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