Chicago Hot Dog Stands View-Master Reel


Scrolling through a recent auction listing from the Netherlands (from sell-3d), I was surprised to see a listing for a Chicago Hot Dog Stands View-Master reel among the many, many 3d related items. While I don't think there is any Netherlands connection, I was curious. 

After a little searching, I found this website for Wurlington Press
This View-Master reel and other Chicago related reels are listed.

Does anyone know Matt Bergstrom or any related background?   

Here is the original posting for the auction on sell-3d

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